ThePoultrySite.com Web Site Statistics

ThePoultrySite Statistics

Below is a summary of the visitor statistics for ThePoultrySite.com for 2009. The key figures are as reported by the totally independent resource Google Analytics which uses a cookie based tracking system to measure traffic. This method excludes hits from robots and spiders.

Summary

From January 2009 to December 2009 ThePoultrySite received over 1.8 million visits and presented just short of 5.5 million pages. On average ThePoultrySite received 154,000 visits and presented 457,000 pages to over 103,000 visitors each month. In addition, ThePoultrySite has a very high level of industry loyalty.

Visitor Loyalty

Google Analytics reports that ThePoultrySite received a total of 1,239,737 unique visitors in 2009. The visitor loyalty figures show that 11.84% of 2009 traffic was from people who have visited the site 9 times or more. A total of 5.2% of traffic came from people who have visited the site over 50 times.

With this huge number of regular visitors coupled with thousands of pages of freely available industry information updated daily, ThePoultrySite offers the most comprehensive platform for the industry professional and advertiser alike.

Advertising on ThePoultrySite

Details on ThePoultrySite media packages and prices can be viewed here.

### ThePoultrySite.com... MORE VISITORS READING MORE PAGES ###

TABLE 1: Visitors & Page Views for 2009
Month	Visits	Page Views	Unique Visitors
December 2009	130,525	368,854	97,237
November 2009	147,181	414,963	111,449
October 2009	160,710	471,407	122,311
September 2009	156,284	460,792	118,188
August 2009	159,387	490,289	120,006
July 2009	158,345	484,773	117,852
June 2009	159,618	483,450	118,566
May 2009	177,493	520,718	127,771
April 2009	161,685	471,168	121,991
March 2009	173,087	504,098	131,646
February 2009	139,389	422,140	104,928
January 2009	131,744	401,520	97,904
TOTALS FOR 2009	1,855,488	5,494,585	219,662
Google "Visitor Loyalty": (9 times or more)

Google Analytics Summary for ThePoultrySite for 2009

Visitor Breakdowns:

The following breakdowns come from three sets of data:

Registered users (own data),
Newsletter subscribers (own data)
Geographical data (own data plus Google Analytics).

As of March 2008 the registered users database included over 31,000 entries and ThePoultrySite's free weekly newsletter was sent out to over 19,000 subscribers. The site's visitor and page view numbers are shown above.

The breakdown is as follows:

By Geographical Region (as at March 2009)

TABLE 2: Geographic Breakdown
Region	Newsletter	Registration	Site Visitors	Average
North America	19%	27%	29%	25%
Europe	19%	19%	38%	25%
Asia	30%	26%	20%	25%
Middle East/Africa	25%	22%	5%	17%
Latin America	4%	3%	4%	4%
Oceania/Pacific	3%	3%	4%	3%

By Occupation (as at March 2009)

TABLE 3: Occupational Breakdown
Occupation	Newsletter	Registration	Average
Poultry/Egg Production	35%	31%	33%
Veterinary/Poultry Health	17%	15%	16%
Breeding and Genetics	5%	6%	6%
Industry Consultant	4%	4%	4%
Feed/Nutrition	4%	4%	4%
Food Industry/Processing	6%	7%	7%
Education/Student	6%	7%	6%
Government/Research/Extension	2%	3%	2%
Other/Allied Industries	21%	23%	22%

By Position (as at March 2009)

TABLE 4: Position Breakdown
Position	Newsletter	Registration	Average
Management	45%	41%	43%
General	26%	32%	29%
Technical	22%	20%	21%
Sales	7%	7%	7%

Compilation of statistics

The statistics in table 1 and the "Site visitors" column in table 2, are extracted from Google Analytics, which is a totally independent source. The remaining figures covering the newsletter and registration are extracted from our own database and reflect the data that was entered when the entry was created. The geographical and registration data is relatively static and is updated on an ad hoc basis. The main statistics are updated monthly.